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1. Information Peacock TV Collects

When you register for a Peacock TV account or subscribe to a plan, you provide personal information including your full name, email address, date of birth, billing address, and payment details. This information is necessary for Peacock TV to create your account, process payments, and deliver the streaming service.

Peacock TV also collects usage and behavioral data automatically as you interact with the platform. This includes the content you watch, titles you search for, how long you view content, and the time and date of your sessions. Additionally, technical data such as your device type, operating system, app version, browser, IP address, and approximate location are collected to optimize streaming performance and support Peacock TV customer service operations.

2. How Peacock TV Uses Your Data

Peacock TV uses your personal data to deliver and continuously improve its streaming service, process subscription payments, personalize content recommendations based on your viewing habits, send important billing and service notifications, and analyze platform usage to develop new features. Your data also helps Peacock TV customer service teams resolve your support requests more accurately and efficiently.

On ad-supported Peacock TV plans, general demographic and viewing interest data is used to deliver relevant advertising. Peacock TV does not use sensitive personal categories — such as health or financial data — for advertising targeting.

3. How Peacock TV Shares Your Information

As an NBCUniversal service, Peacock TV may share your data with affiliated NBCUniversal companies and with trusted third-party vendors who support platform delivery. These include cloud infrastructure providers, payment processors, analytics platforms, customer service tools, and advertising technology partners. All third parties are contractually obligated to protect your data and are restricted from using it for unauthorized purposes.

Peacock TV does not sell your personal data to unaffiliated third parties for independent marketing purposes. Your data may be disclosed when required by law, court order, or government regulation, or to protect the rights, safety, and property of Peacock TV, its users, and the public.

4. Cookies and Tracking Technologies

Peacock TV uses cookies, web beacons, pixel tags, and similar tracking technologies on its website and apps. These tools help Peacock TV remember your login session and preferences, analyze navigation patterns, and serve interest-based advertising on applicable plans. You can manage cookie settings through your browser preferences or via industry opt-out tools such as those from the Digital Advertising Alliance. Disabling certain cookies may impact the availability of some Peacock TV features.

5. Data Retention

Peacock TV retains your personal information for as long as your account is active and for a reasonable period after account closure in order to fulfill legal obligations, resolve billing disputes, and enforce agreements. Viewing history and behavioral data may be retained for analytical purposes beyond your subscription period unless you formally request deletion. Peacock TV customer service can guide you through submitting a data deletion request.

6. Your Privacy Rights

Depending on your state or country of residence, you may have rights under applicable privacy laws including the right to access, correct, or delete your personal data, and the right to restrict or object to certain data processing activities. California residents have additional protections under the California Consumer Privacy Act (CCPA), including the right to know what data Peacock TV collects and to opt out of cross-context behavioral advertising. To exercise your rights, use the official Peacock TV privacy request process at peacocktv.com.

7. Children's Privacy

Peacock TV's streaming service is not directed at children under 13 years of age. Peacock TV does not knowingly collect personal information from children under 13 without verifiable parental consent, in compliance with the Children's Online Privacy Protection Act (COPPA). If a parent or guardian believes their child has created a Peacock TV account, they should contact Peacock TV customer service immediately for account review and data removal.

8. Data Security

Peacock TV employs industry-standard security measures to protect your personal information, including encryption of data in transit and at rest, secure server infrastructure, role-based access controls, and regular security assessments. No system can be entirely secure; Peacock TV therefore encourages all subscribers to use strong, unique passwords and to sign out of shared devices after each session.

9. Policy Updates

Peacock TV may revise this privacy policy from time to time. When material changes occur, subscribers will be notified via email or a platform notice. Continued use of the Peacock TV service after notification of changes constitutes acceptance of the updated policy. For privacy questions, contact Peacock TV customer service through the official Help Center at peacocktv.com/help.

How to Cancel Your Peacock TV Subscription

Canceling your Peacock TV subscription is a straightforward self-service process. Sign in to your Peacock TV account using a web browser, navigate to the Account section, and select Manage Plan or Cancel Plan. Follow the prompts on screen and confirm your cancellation when asked. You will receive a cancellation confirmation email — keep this for your records. Your Peacock TV access does not end immediately upon cancellation; you retain full access until the end of your current paid billing period.

Refund Policy

Peacock TV's standard refund policy states that subscription fees are non-refundable once the billing cycle has begun. Peacock TV customer service may, however, grant refunds at its discretion in documented cases of billing errors, verified duplicate charges, or for first-time subscribers who reach out shortly after being charged. All refund requests are reviewed on an individual basis and approval is not guaranteed.

To submit a refund request, contact Peacock TV customer service through the official Help Center at peacocktv.com/help as soon as you identify the issue. Provide your account email address, the date and amount of the charge in question, and a brief explanation of your request. Prompt contact improves the likelihood of a favorable outcome.

Free Trial Cancellations

When Peacock TV offers a free trial, you can cancel at any point before the trial period ends without incurring any charge. If you do not cancel before the trial expires, your subscription automatically renews and your registered payment method is charged for the selected plan. Peacock TV customer service recommends setting a personal reminder a few days before your free trial ends if you do not intend to continue as a paid subscriber.

Changing or Downgrading Your Plan

Peacock TV subscribers can upgrade their plan at any time via account settings, with the change taking effect immediately. A prorated charge may apply for the remaining days of the billing cycle when upgrading mid-period. Downgrading your Peacock TV plan — for example, from Premium Plus to Premium — typically takes effect at the start of your next billing cycle, so you keep your current benefits until then.

Account Deletion vs. Cancellation

Canceling your Peacock TV subscription and deleting your account are separate actions. Cancellation stops future billing while your profile, viewing history, and saved preferences remain on file. Deleting your Peacock TV account permanently erases all your data from the platform and cannot be undone. If you want complete account deletion, contact Peacock TV customer service after canceling your active subscription to formally request full account removal.

1. Acceptance of Terms

By creating a Peacock TV account, subscribing to any Peacock TV plan, or accessing any content or feature of the Peacock TV streaming platform, you confirm that you have read, understood, and agreed to be bound by these Terms and Conditions and Peacock TV's Privacy Policy. If you do not agree to these terms, you must not use the Peacock TV service. These terms apply to all users including free plan subscribers, paid subscribers, and casual visitors.

2. Eligibility

Peacock TV is available to users who are 18 years of age or older, or to minors using the service under direct parental or guardian supervision where the guardian agrees to these terms on the minor's behalf. Peacock TV is available primarily within the United States. Using a VPN, proxy server, or other method to circumvent geographic access restrictions is a violation of these terms and may result in account suspension or termination.

3. Account Security and Responsibility

You are entirely responsible for maintaining the security and confidentiality of your Peacock TV account login credentials. You agree not to share your username or password with persons outside your household. Any activity that occurs under your Peacock TV account — whether or not you personally authorized it — is your responsibility. If you suspect unauthorized access to your account, change your password immediately and contact Peacock TV customer service. Peacock TV reserves the right to suspend or permanently terminate accounts found to be in violation of these terms.

4. Subscription and Billing Terms

Peacock TV subscriptions are billed on a recurring basis — monthly or annually depending on the plan selected. By subscribing, you authorize Peacock TV to charge your designated payment method at the start of each billing cycle automatically. Peacock TV may adjust subscription pricing with advance notice, and continued use of the service after a price change constitutes your acceptance of the new pricing. Promotional rates are time-limited and governed by the specific terms of each promotion. Creating multiple accounts to exploit repeated free trial offers is strictly prohibited.

5. Licensed Content and Intellectual Property

All content on the Peacock TV platform — including movies, television series, live sports, news, and Peacock Original programming — is protected by copyright and other intellectual property laws. Your subscription grants you a limited, personal, non-exclusive, non-transferable, and revocable license to stream content within the licensed territory for private, non-commercial viewing only. You may not copy, download (except via the authorized download feature on qualifying plans), broadcast, publicly display, modify, or create derivative works from any Peacock TV content. Screen recording of Peacock TV streams is prohibited under these terms and may constitute copyright infringement.

6. Prohibited Conduct

When using Peacock TV, you agree not to: bypass digital rights management protections; use bots, scripts, or automated tools to access or scrape the platform; reverse-engineer or decompile any part of the Peacock TV app or website; attempt to gain unauthorized access to Peacock TV systems or other user accounts; transmit malware, viruses, or harmful code; use Peacock TV for commercial purposes without written authorization from NBCUniversal; or engage in any activity that disrupts or impairs Peacock TV server infrastructure or the experience of other users.

7. Service Availability and Content Changes

Peacock TV provides its streaming service on a best-effort basis and does not guarantee uninterrupted, error-free access at all times. Content availability is subject to change at any time due to content licensing agreements, geographic restrictions, and editorial decisions. Peacock TV reserves the right to modify, suspend, or discontinue any feature or portion of the service with or without prior notice. Subscribers are not entitled to compensation for temporary service interruptions or changes in content availability.

8. Disclaimer of Warranties

The Peacock TV service is provided on an "as is" and "as available" basis without warranties of any kind, express or implied. Peacock TV makes no guarantees regarding the accuracy, completeness, reliability, or uninterrupted availability of the platform. To the fullest extent permitted by applicable law, Peacock TV disclaims all implied warranties in connection with the service and any content accessed through it.

9. Limitation of Liability

To the maximum extent permitted by law, Peacock TV's total liability for any claims arising from or relating to these terms or your use of the service shall not exceed the total subscription fees you paid to Peacock TV in the three calendar months immediately prior to the claim. Peacock TV is not liable for indirect, incidental, punitive, consequential, or special damages arising from your use of or inability to use the service, including data loss or loss of profits.

10. Dispute Resolution

These Terms are governed by the laws of the State of New York, United States. Most disputes with Peacock TV can be resolved by contacting Peacock TV customer service through the official Help Center. For disputes that cannot be resolved informally, the full Peacock TV Terms of Service provide for individual binding arbitration under the rules of the American Arbitration Association. Class action participation is waived under these terms to the fullest extent permitted by law. Refer to the complete terms at peacocktv.com for the full dispute resolution process and opt-out procedures.

11. Modifications to These Terms

Peacock TV may update these Terms and Conditions at any time. When changes are made, Peacock TV will notify subscribers via email or through a platform notice. The updated terms become effective on the date specified in the notice. Continued use of the Peacock TV service after that date constitutes acceptance of the revised terms. If you do not agree to the updated terms, you must cancel your subscription and stop using the service before the effective date.

12. Contacting Peacock TV Customer Service

For questions about these Terms and Conditions, or for any Peacock TV account or service-related matter, contact Peacock TV customer service through the official Help Center at peacocktv.com/help. The Peacock TV customer service team is available to assist with inquiries via live chat, ticket submission, and self-service resources. Legal notices for NBCUniversal should be directed to the registered agent address specified in the complete Terms of Service on the official Peacock TV website.